Movement Appoints Jake Fehling As Company’s First Chief Marketing Officer
INDIAN LAND, SC – Movement Mortgage (“Movement”), a national top 10 retail mortgage lender, is expanding its leadership team with the creation of the company’s first chief marketing officer position. Jake Fehling, Movement’s vice president of marketing, has been promoted to the role.
Fehling joined Movement in 2017 and previously held the roles of vice president, content & social strategy and vice president, communications & public relations. Prior to his career in the financial services industry, Fehling spent four years in executive search in the life sciences, leading senior-level searches in the medical device, biotech and digital health sectors. Fehling’s early career was rooted in sports business, where he led international media and marketing operations for the U.S. Olympic Committee, USA Baseball and the International Baseball Federation.
During his tenure at Movement, Fehling has built a marketing department that is known for industry-leading social media, branding, gear, video content and events. His team provides cutting-edge marketing tools and support for Movement’s nationwide sales team. In addition to steering Movement’s best-in-class marketing, as chief marketing officer, Fehling will continue to work closely with Movement’s chief information officer, Lyra Waggoner, and her growing tech team to develop and implement new productivity tools to support Movement loan officers and borrowers.
“There has never been a time in our company’s history that I’ve been more excited about sharing our story,” says Casey Crawford, Movement co-founder and CEO. “There’s no one better than Jake to help us carry our message forward. This title is so well-deserved and I look forward to partnering with Jake and our entire team to share the Movement story and truly change the landscape of our industry and this nation for decades to come.”
“Movement’s marketing is the best in the business, and that’s only going to continue with the creation of this new chief marketing officer role,” says Movement president Mike Brennan. “Jake is an incredible team member and Movement ambassador. We are so excited for him to step into this role and continue to provide the best tools and resources to our sales team.”
“Our number one job as marketers at Movement is to serve the loan officer. To make them the star. We do that through industry-leading branding, technology and support,” says Fehling. “Most importantly, we’re able to accomplish this with an incredible team. I’m fortunate to lead a group of the best marketers and creatives in the business. And we’re just now starting to tell Movement’s story – the best is yet to come!”
Fehling is a frequent contributor for industry conferences and media outlets, including speaking at VaynerMedia’s Agent 2021. He has served on the content advisory board for HousingWire’s engage.marketing conference and was a member of the digital media company’s annual Rising Star list in 2019. On Sundays in Charlotte, you can find him pumping up Carolina Panthers fans as the team’s in-stadium “Hype Man.”
About Movement Mortgage, LLC (“Movement”)
Movement exists to love and value people by leading a Movement of Change in its industry, corporate cultures and communities. A national top 10 retail mortgage lender, Movement funded more than $20 billion in residential mortgages in 2022. Movement is best known for its innovative mortgage process and referable experience, which begins with upfront underwriting and a seven-day loan processing goal. The company employs over 4,500 people, has more than 550 branches in the U.S. and is licensed in 50 states. After funding its balance sheet and investing in future growth, Movement’s profits are used to support the Movement Foundation. To date, the Movement Foundation has received more than $370 million of Movement’s profits to invest in schools, communities and global outreach. For more information, visit www.movement.com.